Hello.

Hello. I’m Em.

I’m a Sydney-based Creative Director, Art Director and multidisciplinary designer with 14+ years of experience across brand, campaigns, editorial, publishing, photography and video.

I’m the founder of em.ly studio, an independent creative studio where I work with brands, agencies and publishers to bring ideas to life from concept through to final delivery. My experience spans creative and art direction, integrated campaign development and production, brand and visual identity, publishing, photography, video and graphic design. I specialise in bringing complex, multi-layered projects together, balancing big-picture creative thinking with hands-on direction and design, development and execution.

More recently, I’ve expanded my folio into using AI as a creative tool, combining emerging technology with traditional creative direction to create high-end campaigns, imagery and video. I’m particularly interested in the space where traditional creative direction meets emerging technology, using AI as a tool for building ambitious ideas rather than a replacement for the thinking behind them.

Across my career, I’ve worked with leading brands and creative teams including Qantas, David Jones, The Iconic, kikki.K, Jamie Oliver, Camilla, Tommy Hilfiger, Target, Maybelline, Officeworks. I’ve held Creative Director roles for Cosmopolitan Australia, Collective Hub and The Block, alongside extensive experience across many of Australia’s leading magazine and publishing brands including Are Media, Medium Rare Agency and Hinkler.

My approach is simple: clarify the idea, simplify the noise and make it beautiful. I bring strategic thinking, strong visual judgement and a meticulous eye for detail to every project, with the ability to move comfortably between creative leadership and hands-on execution.

I work independently through em.ly studio and am available for select freelance, contract and creative leadership opportunities, both remotely and on-site in Sydney.